Sasha Kalashnikov
London-based product design leader driven by a passion for creating impactful, user-centered designs that improve people’s lives. With 10 years of experience designing and launching products across industries—from fintech to art—I’ve built award-winning design teams and guided projects from concept to launch. Currently leading a redesign and managing a design team at AliExpress CIS.
Storra is a personal marketplace app that makes it easy for anyone to buy, sell, and connect in a trusted community.
• Designed and launched Storra’s iOS and Android apps, creating a smooth and attractive user experience.
• Set up clear design processes to keep work organized and on track.
• Created a product roadmap to guide the app’s development and align with user needs.
• Led user research to understand and respond to user feedback, improving the app experience.
• Contributed to planning and decision-making to strengthen the app’s fit with the market and boost user engagement.
Years
2023 — Current
Role
Founding designer
DataMilk is an AI UX optimization tool for e-commerce, founded by ex-Google data experts.
As the founding designer at DataMilk, an AI UX tool for e-commerce, I played a key role in helping the company secure a $5M seed round. I conducted rapid user research and created fast prototypes to validate ideas and shape our AI tool. Through iterative design and testing, I developed smart components that increased client sales by 20% each month, driving early revenue growth and helping DataMilk establish a strong product-market fit.
Years
2021 — 2022
Role
Founding designer
V–A–C is an international contemporary art organisation that holds international events in London, Milan, New York and Moscow.
- Orchestrated the successful development of a complex 4,000-page website, implementing intuitive navigation, engaging visuals, and seamless user experiences across multiple venues and languages.
- Led the design and execution of "Sreda," a weekly web magazine, driving significant audience growth and fostering community engagement through captivating design and compelling content.
- Achieved design recognition and awards, positioning V–A–C as a leading contemporary art organization, and increasing brand visibility on an international scale.
Years
2020 — 2022
Role
Staff Product Designer
Tochka is the world's first fully online bank for entrepreneurs with a client base of over 600 000 clients.
- Designed Tochka XS app, an application for registering freelancers with the tax authorities and automatically paying taxes.
- Crafted striking UI designs for several applications, including prototypes for testing with users.
- Streamlined flow and UX of statement and certificate issuance; increased self-inquiries by 27%; and minimised the number of support applies.
Years
2019 — 2020
Role
Senior product designer